Dresdner Heft Der Mitteilungen Des Vereins Deutscher Reklamefachleute #5 1914

This is a monthly magazine focusing on advertising and design. Contains many examples of advertisement, some of them done in colour. Contains advertisement work by Ludwig Hohlwein, German poster artist, a pioneer of the Sachplakat style. His style usually consists of sharply defined forms, bright colours, a good portion of humour and textured patterns. Published by Verein Deutscher Reklamefachleute. Magazine's first page is №159. Poor condition, cover and several pictures detached, rusty paperclip, staining, rubbings, tears and loss of material on margins. Some tipped in pictures are missing. 36 pages.