Modern Publicity 1931

Original vintage reference Modern Publicity 1931. Commercial art annual edited by Mercer, F.A. and W. Gaunt. Includes black and white advertising illustrations and posters in Art Deco style with accompanying commentary created by the leading experts in publicity in Europe and America. Europe has been grouped together as one main section and divided according to the country; the other main section is provided by the United States; consists of the chapters: England with advertising posters for such companies as Guinness, Bulmer's, Orlak, Decca Records and others; France; Germany and Holland; Austria and Jugo-Slavia; Hungary; Switzerland; Italy; Spain; Norway and Sweden; Russia; The United States; South America; Japan and China; includes the list of works with advertisers, producers, and designers, such as A.M Cassandre, an exceptional French artist, painter, and designer in the Art Deco era or Gustav Klutsis, a pioneering Latvian photographer and major member of the Constructivist avant-garde in the early 20th century. Published by The Studio Limited, London and William Edwin Rudge, New York, 174 pages. Good condition, tears on the spine, browning.