Plakat Handbuch

A detailed German-language handbook devoted to poster production. The first half of the handbook contains a poster artist directory, and essays on German, English, Swiss, Italian, Hungarian, Russian, and Japanese poster art, accompanied by reproductions in black and white. It also features 10 rules to consider when designing posters, tables for calculating the price of poster printing - taking into account the size and amount of colours - and information on printing techniques. The poster artist directory classifies German artists alphabetically by name, and according to the industries they worked within. The 'statistical part' of the handbook provides tables of information such as population, number of available poster display points, monthly cost of hiring posters, and preferred poster size for each German city. Similar information is provided for holiday resorts in peak and off-peak season, and cities in Europe. Hardback. 408 pages. Published by Advertising Expedition Jacques Albachary, Berlin. Fair condition, cover is worn, ink stamp and pencil writing on title page, damage to the spine means some pages are loose at the bottom.